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Lay’s Romania makes an ImpactNFT by investing in miles of smiles

03-Sep-2021 By Gill Hyslop

HTTPS://WWW.BAKERYANDSNACKS.COM/ARTICLE/2021/09/03/LAY-S-ROMANIA-MAKES-AN-IMPACTNFT-BY-INVESTING-IN-MILES-OF-SMILES



Lay’s Romania has partnered with Project Ark – which funds conservation efforts around the world – to launch an ImpactNFT platform composed of over 3,000 smiles from fans of the PepsiCo-owned crisp brand.

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