Updated: Jun 9
Project Ark appoints Yvette Yung to bring the world of philanthropy to Metaverse
[Hong Kong, 6 June, 2022] Project Ark, the world’s leading sustainable metaverse developer for creating, promoting, and launching Green Impact NFTs representing sustainability assets in the web3, appoints Yvette Yung as global philanthropy ambassador and advisor. With a mission to create the next generation of Web3 Regenerative community, rewarding people in the digital world Project Ark has helped businesses, organizations, and foundations leverage web3 innovations while fostering impact in the real world.
Ms. Yung has built a successful global consulting practice marketing ultra-luxury brands, but she’s most known for her lifelong work to the advancement of arts and education. She has a wealth of knowledge in fundraising for amfAR Hong Kong, Teach for China, Lumieres Hong Kong, Louvre Museum Gala Macau, and Society of Academy for Performing Arts.
The Yung Family, also known as the first "Red Capitalist", is one of Hong Kong’s leading families and founders of CITIC, the global financial institution with significant reach in Asia.
As the fourth generation of the Yung's, Ms. Yung carries the family torch in philanthropy and dedicates her work to the advancement of arts and education. Her extensive involvement in charities and the arts and culture sector aligns with the company’s mission to preserve Hong Kong’s cultural heritage and to pass the knowledge to future generations.
“Project Ark has been a pioneer and leader in the field of impact NFT, I am honored to join a mission-driven company that focuses on creating positive environmental and social impact with web 3 technology,” Ms. Yung said.
“Ms. Yung is the ideal choice for connecting the world of philanthropy to the metaverse. Her extensive travel and attendance at events, art fairs and business forums around the world will also help raise the profile of Hong Kong’s cultural heritage to the global stage,” Max Song, CEO and Founder of Project Ark, said.
In addition, she is the arts and culture advisor to the ImpactNFT Alliance Advisory Council. The ImpactNFT Alliance advocates for quality education, igniting impact creation to fight climate change and promote peaceful and inclusive societies for sustainable development among The UN’s SDG goals.
[Maye Musk and Yvette Yung at Festival de Cannes 2022]
About Project Ark
Project Ark is an innovative new blockchain-powered conservation platform built in partnership with WWF Panda Labs, which funds animal and environmental conservation efforts around the world. Ark's most recent ImpactNFT project includes the Arkanauts, world’s first 3D ImpactNFT that offers staking in the Greenverse. For more information: https://linktr.ee/Project_Ark
About ImpactNFT Alliance
Founded in early 2021, ImpactNFT Alliance is the world’s largest advocacy and coalition of NFT creators, web3 ecosystem builders, investors and service providers who share the mission of igniting and accelerating impact creation by galvanizing web3 projects around the United Nations' 17 Sustainable Development Goals. Guided by an Advisory Council featuring more than 25 of the world’s leading domain experts in climate, ESG, NGO and DAO building as well as web3 technologist, the ImpactNFT.org platform aims to catalyze a cross-industry alliance that can promote, explore and discuss ideas where NFTs can be used to drive positive SDG impact in the physical world. For more information: https://linktr.ee/impactnft.org
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